3 rules to consider when choosing a website layout
According to Internet Live Stats, we have surpassed 1 billion websites on the World Wide Web (WWW) today. It’s pretty impossible to stand out in this fierce digital crowd despite the avalanche of marketing tips and tricks like the famous Search Engine Optimisation (SEO). What is the solution? Well, it is all in the website layout!
So as to create your market value and gain the trust of clients, you need to choose the right website layout where you can showcase your services or products. But rather than an informative one, you need a responsive, dynamic and appealing website layout.
There is an infinite set of instructions that needs to be considered when selecting the right layout. Hereunder are 3 rules of thumb that have been selected to simplify things for you:
Consider aesthetic to be the personality of your website (web sight), it should evoke the ‘love at first sight’ – feeling in your visitors. For instance use the correct colour combination, (bearing in mind if that matches your business identity). And that does not mean each paragraph or each page needs to have a different color, too many cooks spoil the broth!
Your website should be simple yet effective. By simplicity, it means that your website should be easy to use with adequate amount of space between paragraphs, with proper alignment and reasonable amount of images. The best readable fonts recommended are Arial, Times Roman, and Helvetica, which are not too complicated to read (neither the wordings) and most importantly, visitors should not find it difficult to navigate through the pages.
Among the most useful website, there are the ‘F’ and the ‘Z’ layouts. If you are looking for instant action on the part of your potential clients, then you should go for the ‘Z’ layout. For instance, super-impose the letter Z on your webpage. Place the articles and information that you want the visitors to know in line with the letter, starting from the upper left hand side to the right then going down to the left and finally to the lower right hand side whereby you can insert for e.g. a ‘Subscribe’ button at the end. Consequently, this pattern multiplies the chances to connect with your visitors. It encourages people to subscribe to your newsletter or to leave a message for any query.
So, you know it now! Choose the right design and give your website its deserving silver lining!