Website design has progressed as quickly as the Internet on the bigger picture. And along with their progress, web development has also come up with certain rules along with best practices that are useful in developing a tempting and operative website. Those rules include: creating easiness and steadiness, utilizing imperfect Read more…
7 New Instagram Metrics Tips The key to a larger powerful content marketing strategy is visual content, especially since having a strong visual identity on Instagram makes it easy for your potential customers, fans and followers to find and identify you across all social media platforms. Your visual identity should Read more…
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[responsivevoice_button] Have you thought of how a happy function like marriage, party, or a play would have been without an amplifier? Boring, nope? Well, this question has been bothering me until I ended opening a rocking amplifier (with permission of father, lolz) to solve the curious questions rising in my Read more…
#1 Founded by 2 teachers and 1 writer
Starbucks was founded by Zev Siegl (History teacher), Gerald Baldwin (English teacher) and Gordon Bowker (writer). They met while they were studying at the University of San Francisco.
Siegel loved extraordinary spices and trying new things. Gerald Baldwin was more into business. And Gordon Bowker favoured literature and philosophy.
Inspired by a Dutch immigrant, Alfred Peet (who had his own coffee business), the trio opened the original Starbucks in 1971 on 2000 Western Avenue, Pike Place Market, Washington.
#2 The Name Starbucks
After considering Cargo House and Pequod (Ahab’s boat), Gordon Bowker settled for the name Starbucks.
He narrates that while he was looking at an old mining map, he saw a town named Starbo, which reminded him of a minor character in Moby Dick. Even though Starbo never drinks coffee in the story, they decided to go with it as they had heard that, “words beginning with St are more powerful”.
#3 The Siren Logo
Portraying a mermaid with twin tails, the Starbucks logo is one that makes the minds wonder.
It was inspired by the Greek Myth of the Siren – a story which speaks about mermaids singing so irresistibly, that they would lure sailors from afar, causing them to shipwreck off a coast in the South Pacific.[caption id="attachment_2363" align="aligncenter" width="365"] The logo underwent some changes over the years.[/caption]
#4 More than 87, 000 Drink Combinations
A spokeswoman of Starbucks stated, “If you take all of our core beverages, multiply them by the modifiers and the customization options, you get more than 87,000 combinations.”
Given its four decades of existence, it seems to be quite believable.
However, what’s striking is the uniqueness of their names! The Teavana Shaken Iced Passion Tango Tea Lemonade, Iced Hazelnut Macchiato, and Pumpkin Spice Latte, to name a few. Some of Starbucks Frappuccinos are also inspired by mythical characters - the Mermaid Frappuccino, Starbucks Dragon, Unicorn Frappuccino (no longer served), and the Lucky Leprechaun.
Servings can be accompanied by secret menus, like the Banana Split Frappuccino including vanilla bean powder, java chips, a whole banana, and whipped cream!
#5 Spelling Cups
A fun cup-feature proffered by Starbucks is the personalization of cups with your misspelt name on it! Indeed, Starbucks is very famous for getting its customers’ names wrong.
Marketing pioneers state that these weird vowels and crazy consonants are a strategy to make customers have a laugh and share pictures of their Starbucks cups on social networks.
Cup sizes are tall (12), grande (16), venti (24), and trenta (31).
Surveys state that this classic way of serving drinks could be a reason why customers tend to be less calorie-conscious at Starbucks.
#6 Starbucks Digital Network
Unlike other stores, Starbucks uses attwifi (Google Starbucks).
Every participating Starbucks store has its own homepage that brings customers personalized content, such as the local news.
The free Wi-Fi service is known to so fast that every customer in the coffee shop can download and watch videos simultaneously.
#7 Starbucks Rewards
Having a Starbucks membership means earning stars for rewards!
Stars can be gathered on purchasing drinks at a Starbucks shop, packaged coffee in grocery stores and online. Members can occasionally earn bonus stars through member-exclusive offers.
The Green Level membership (0-299 stars) includes Member Events & Offers, Earn 2 stars per $1 spent, Pay by Phone, Free In-Store Refills, Order Ahead, and Free Birthday Reward.
The Gold Level membership (300+ stars) includes a Personalized Gold Card, Reward Every 125 Stars, and Monthly Double-Star Days.
Rewards can also be in the form of free pastries, sandwiches and drinks!
#8 Bluechip Starbucks
Starbucks has over 22, 000 stores wolrdwide.
Business means anything, from selling its own drinkware to taking over companies. For Starbucks, teaming up with bluechip companies is just as natural as gulping down coffee.
Over the years, Starbucks has made alliances with companies like Ford, Amazon, Spotify, Pokemon Go, City Harvest, and Apple. Starbucks also owns some which are referred to as Starbucks Brands - Teavana, Seattle’s Best Coffee, Evolution Fresh, La Boulange, and Tazo Tea.
There’s no dearth of celebrity presence either. Starbucks and Lady Gaga have recently got together to create the Cups of Kindness collection.
#9 Starbucks Employees
Starbucks has so many happy workers that the rotations seem to blend!
It was the first privately owned US company to offer a stock option program that includes part-time workers.
In 2014, the Starbucks College Achievement Plan was developed to provide tuition-free college education to thousands of Starbucks employees across the US. Not only are they free to choose amongst 60 unique bachelor's degrees, but the graduates are also free to move on from Starbucks, no strings attached!
The Starbucks Foundation is committed to hiring and providing training skills to thousands of youth, as they are believed to be an untapped market for a productive workforce.
Other global investments include the Starbucks Work Placement Program (Canada), the Starbucks Apprenticeship (UK) and the Soong Ching Ling Foundation (China).
Refugee-recruitment is yet another unique quality at Starbucks. It has created partnerships with the International Rescue Committee, UN Refugee Agency and No One Left Behind to cater to job opportunities for refugees.
#10 Green is not only for the Logo
Starbucks is setting a lot of environmental goals lately.
Some of them are recycling, promoting reusable cups, reducing packaging, purchasing renewable energy credits and improving biodiversity conservation.
It is also conducting strategies to help farmers be greener on the coffee farms.
Since 2005, millions of dollars have been granted through the Ethos Water Fund to provide people around the world access to clean water.
Starbucks proudly recognizes that the planet is their most important business partner!
What we do? Digital delights that instantly brighten up your mood. Whether its about Business Multimedia Editing, Educational or to offer you the chance to Learn by Practice, on Unplugged Creations we strive to make the best of ourselves. Audiovisual Editing Writing Corporate Identity Social Media Management Web design PowePoint Read more…
https://videos.autodesk.com/zencoder/content/dam/autodesk/www/about-autodesk-2017/banner/about-us-video-1920x1080.mp4 Autodesk Maya commonly shortened to Maya software, is a 3D computer graphics software that runs on Windows, macOS and Linux, originally developed by Alias Systems Corporation (formerly Alias|Wavefront) and currently owned and developed by Autodesk, Inc. It is used to create interactive 3D applications, including video games, animated film, Read more…
In 1854, British physicist John Tyndall discovered the principle of optical fiber by watching a stream of water flowing out of a barrel. Optical fibers have very small diameters which are often no greater than the diameter of a human hair. Fiber Optical Cable is made from glass & silica. Read more…
TUTORIALS Step 1 : At first collect the background images from internet. Step 2: Second part is CODING. Do this coding on notepad or on Macromedia Dreamweaver . If you use notepad then you need to save the file as .html before run. Save it as .html then open Read more…
Fabric: Satin Style: Western Colour: Sky Blue Occasion: Party Wear/ Prom Dress Details This is a sample of my one of the best designs which is a mermaid prom dress. The dress can be worn for an evening party. The upper portion of this dress is a pleating pattern. The Read more…
User roles determine the access level or permissions of a person authorized (invited by an Administrator) to use a WordPress.com site. Summary Administrator – nothing is off limits Editor – has access to all posts, pages, comments, categories, tags, and links. Author – can write, upload photos to, edit, and Read more…
With the rising number of online facilities come the risks and threats of being prey to all types of malcode. Malcode is known as malicious code or malware software from which emanates the headache of viruses, worms, Trojans and bots. The latest cry being Petya Ransomware, after Wannacry. So what Read more…